Instruction is proud to be affiliated with the Swim
for Life Foundation and the Safer
3 Drowning Prevention Program.
Swim for Life Foundation, Inc. is a not-for-profit charity that raises awareness and funding for its Safer 3 Drowning Prevention Program. Songs and cartoon characters that appeal to kids are used to prevent drowning through education. Events and scholarships for special needs people increase awareness and provide access to proven drowning prevention techniques. Olympians, lifeguards, first responders, teachers, coaches, parents, companies, foundations and communities all support the program.
What is Safer 3?
Safer Water – Install,
maintain & use
proper fencing, gates, gate latches, alarms & other safety equipment
around the pool. (Fences should be five feet high, area surrounding fence
should be clear of objects a child could use to get over fence, gates
should be self closing, doors and windows allowing pool access should
be locked at all times).
Safer Kids – Employ
constant adult supervision and swim skill attainment through ongoing
qualified instruction. Learn proper behavior in and around the water.
(Assign an adult water watcher. Teach pool rules, don’t rely
on floatation devices, learn to swim, never treat a child as water
Safer Response – Learn CPR, first
aid and rescue techniques. Keep an emergency action plan and phone by
the pool at all times. (Always be ready for an emergency, prepare and
share an emergency plan, learn CPR, keep rescue equipment, emergency
numbers and phone by pool).
- Drowning is the 2nd leading cause of accidental death in the U.S. among
children under 14 and leading cause of accidental death for children age
5 and under – American Institute for Preventive Medicine
- A child can drown in the time it takes to answer the phone – U.S.
Consumer Product Safety Commission
- Of all preschoolers who drown, 70% are in the care of one or both parents
and 75% are missing from sight for five minutes or less – National
Center for Injury Prevention & Control
- 65% of preschooler drownings occur in the child’s
home pool and 33% at the homes of friends, neighbors or relatives. – U.S.
Consumer Product Safety Commission
Swim for Life Foundation, Inc.
Johnny Johnson, President
100 W. Main Street, Suite 4
Tustin, CA 92780
About Swim for Life Foundation
Swim for Life Foundation, Inc. was chartered
in 2003 as a 501(c) (3) not-for-profit corporation in order to give it
life beyond the careers of its founders. It was founded by a group of concerned
swim school operators that decided to do something positive to prevent
drowning while still promoting the value of swimming ability as enrichment
to the lives of all people. Its goal is to eventually eliminate accidental
Swimming is an activity that can be enjoyed from infancy
through the golden years of life. Waters of the world have been used throughout
history for survival, recreation, pleasure, healing and therapy. People will
always be attracted to water.
The benefits of water are not without cost, however, as drowning
continues to be one of the leading causes of death worldwide. This terrible
fact drove the founders of the Swim for Life Foundation, Inc. to
seek a better way to prevent drowning accidents worldwide.
Drowning prevention efforts have been waged by many dedicated
people and dedicated organizations but still the tragedies persist. Drowning
is the second leading cause of accidental death in the U.S. among children
under 14 and the leading cause of accidental death for children five and
under (American Institute for Preventive Medicine). Of all preschoolers
who drown, 70% are in the care of one or both parents at the time and 75%
are missing from sight for five minutes or less (National Center for
Injury Prevention & Control). Fully 65% of all preschooler
drownings occur in the child’s home pool and 33% occur at the homes
of friends, neighbors or relatives…a child can drown in the time it
takes to answer a telephone (U.S. Consumer Product Safety Commission).
But successful drowning prevention programs do exist. One
of the most successful, “Kids Alive” in Australia, enlisted
the help of government at all levels, and corporations such as MacDonald’s,
who worked together to dramatically reduce the number of accidental drownings.
The success of the “Kids Alive” program is attributed
to a multi-layered approach to prevention: barrier protection of pools and
spas, responsible supervision, learning to swim and learning rescue procedures.
It was soon recognized that no single approach would work alone. Continuous
promotion through the media was required to create awareness and educate
the population. Only then did the frequency of accidental drowning of children
and others go down dramatically.
Safer 3 is Swim
for Life Foundation’s comprehensive initiative to dramatically
reduce accidental drowning in the U.S. and eventually worldwide. Safer
Water means the installation, maintenance and proper use
of proper fencing, gates, gate latches, alarms, and other safety equipment
and technology around the pool and spa. Safer Kids means
constant responsible adult supervision along with swimming skills attainment
through ongoing qualified instruction. Safer Response means
learning cardio pulmonary resuscitation, first aid and other rescue and
emergency response techniques along with preparing an emergency action
plan and having a phone by the pool at all times. We believe Safer
3 will dramatically lower accidental drowning over time and eventually
eliminate it worldwide. We ask for your help to realize that goal sooner
rather than later.
The Safer 3 Program
Drowning is preventable. Everyone can make a positive difference. It costs
nothing to get started now. Our message delivery strategy is to focus extensive
media relations efforts on a comprehensive, multi-layered program that has
been proven effective to dramatically reduce accidental drowning. It incorporates
common sense techniques to create Safer Water, Safer
Kids andSafer Response…Safer 3.
Safer 3 uses elements that grab the attention
of children, parents and caregivers, as well as the media, in order to create
awareness of drowning issues and to educate people about what they can do
in their daily lives to dramatically reduce these avoidable human tragedies.
It’s also important to keep in mind that Safer
3 is not a campaign. It is an ongoing, long-term and continuously
improving program to immediately, dramatically reduce drowning and near-drowning
accidents and eventually to reduce them to zero worldwide.
Unauthorized entry into a pool or
spa area by a child with little or no swimming skills is a prescription for
tragedy. So is an unattended bucket of water, open toilet or bathtub
for a toddler. Water can be made safer simply by becoming aware of its dangers
and by developing good habits that eliminate risk factors. Water can also
be made safer with the installation, maintenance and proper use of fencing,
self-closing gates and latches, pool covers and alarms and additional safety
equipment to protect the swimming perimeter.
These devices work, but why aren’t they more widely used? We
think it might be because of the cost and intrusiveness of the equipment
as well as the general lack of awareness of water safety issues in the community.
But technology is becoming available that would reduce the cost and intrusiveness
of pool safety equipment while increasing its effectiveness. It just needs
to be applied to products designed to make water safer. We can play a key
role to make this happen.
We believe that by increasing awareness of water dangers Safer
3 will become a catalyst for innovation. Increasing awareness
increases the size of the potential market for pool safety equipment which
in turn attracts entrepreneurs and manufacturers who will eventually develop
better, safer, more affordable water safety products.
Constant supervision by responsible adults is imperative. A child should
never be left unattended. Any person charged with the critical duty of watching
children in the water should be free from distraction, know how to swim well
and be trained in rescue techniques. Parents and caregivers need to enforce
proper safety rules and both parent and child need to understand the importance
of their role in preventing accidental drowning.
Children can also be made safer by mastery of swimming skills at an early
age. Qualified instructors in numerous public and private community swimming
programs around the country can provide ongoing development of swimming skills
while teaching proper behavior in and around the water. Teaching kids to
swim should be a process, not an event. Constant safety reminders, ongoing
lessons, practicing good habits, gaining knowledge of water dangers, and
how to eliminate them will all contribute to a dramatic reduction of drowning.
Swim for Life Foundation, Inc. will be providing
access to these programs for special needs people through its scholarship
fundraising, and through sponsored special events. It will also stimulate
greater interest in the lifelong benefits of swimming with its media outreach
activities. Accidental drowning can eventually be eliminated worldwide and
it can be dramatically reduced beginning right here, right now. Learning
and practicing good pool safety habits builds confidence and greater appreciation
of the lifelong health benefits of swimming…and it is fun!
To catch and retain the attention of children, parents and caregivers, Swim
for Life Foundation, Inc. has developed three cartoon characters
for the Safer 3 program, one for each key
element or “leg” of the “three-legged stool” that
supports the program. Timmy Tadpole © ,
for example, can talk to kids about how to be safer by learning to swim
and behave properly around water. Sammy Starfish© can
talk to kids about how to get parents to make water safer with protective
barriers, and how to do their part with good habits around the pool or
spa. Gilbert Guppy© can talk to kids
about how both kids and parents learning CPR and first aid and having an
emergency response plan in place with a telephone always by the pool can
make a big difference in water safety.
Timmy Tadpole©, Sammy
Starfish© and Gilbert Guppy© have proven very effective
at grabbing attention, and so popular as teaching aids in our foundation’s
original children’s comic books, that they have recently been developed
into animated characters. They sing our drowning prevention jingle, help
prevent drowning through their kid friendly delivery of educational messages,
and boost the fun factor for kids and parents while attracting media attention
from journalists that always love the visual appeal of our drowning prevention
events. Swim for Life Foundation, Inc. has
obtained the exclusive rights to these characters including permission
for unlimited use of the jingle for drowning prevention purposes from the
Learning cardiopulmonary resuscitation (CPR), first aid and other rescue
techniques through ongoing certification courses is an effective way to reduce
accidental drowning and near-drowning incidents and to limit their severity
when the incident is discovered at its outset by a responsible adult.
There is also no reason why children of an appropriate age and maturity
can’t learn the same techniques. They are effective and certification
programs that exist to teach them are widely available. Keeping an emergency
action plan, rescue equipment and telephone by the pool at all times has
also proven effective. Swim for Life Foundation, Inc. strongly
endorses their use.
But why aren’t these proven responses more widely practiced? Sadly,
most bystanders can only dial 911 and wring their hands while waiting for
emergency medical units to arrive.
We believe there are two main reasons. The first is a simple general unawareness
of water dangers, especially to small children, and common sense practices
and use of safety equipment that can substantially reduce risk. Second, many
people believe that learning CPR is too difficult or that its inadvertent
improper use may open up the practitioner to liability. Both concerns can
be addressed with an effective community-wide public educational program.
For more information on this and our program, please visit our
We need your donations, will you help?
Visit our website: http://www.SwimForLife.org for